Creativity. Celebration. Connection.

My path into advertising has been guided by curiosity: human nature, storytelling, and what makes a message resonate.

After moving to the Greater Los Angeles area in 2016, I began exploring the intersections of magazine advertising, multimedia storytelling, and experimental design. At the University of California, Riverside, I earned my B.A. in Creative Writing, where I was mentored by poets, filmmakers, and editors who taught me how to shape narrative with intention. That foundation informs the way I approach marketing today— as a strategic blend of art and psychology.

I launched my first website during college as an early exercise in understanding audience engagement and brand voice. Later, while studying abroad in Trastevere, Rome, I deepened my understanding of global media and journalistic integrity through mentorship with Barbie Latza Nadeau, Editor-in-Chief of The Daily Beast Italy and international bestselling author.

After graduation, I joined SOYYO Magazine, a Los Angeles-based art collective, as Staff Writer & Marketing Coordinator, where I hosted artist interviews, led campaigns, and helped develop branded content strategies for independent creators. That experience sparked my interest in the intersection of creativity and commerce.

In 2021, I relocated to San Francisco, where I gained hands-on managerial experience— overseeing inventory, training staff, and managing client relationships, expanding my appreciation for operational clarity and direct client relations.

Since 2023, I’ve worked as an Account Coordinator and Copywriter at Gauger + Associates, an award-winning full-service creative agency. I work directly with clients in various industries, including residential real estate, consumer packaged goods, and fashion, developing strategies that align creative vision with measurable business goals. I manage cross-functional projects from concept through execution, balancing creative storytelling with tactical efficiency.

My approach to account management is rooted in strategic creativity— constantly learning, problem-solving, and translating between what the client needs and what the creative team can deliver. Whether it’s optimizing a campaign through analytics, refining ad copy for engagement, or rethinking a process for better collaboration, I’m at my best when I’m turning insight into action.